There are many advantages to utilising video as a small business, in fact, it’s brilliant for any sized brand. It can be done on a budget or with high production costs, just as long as you are making video and putting it online. Carry on reading to hear the benefits video marketing has. #1 [...]
Before we begin, let's explain first what an influencer is and the role they might play in a marketing campaign. An influencer, essentially, is an individual who has an expert level of knowledge or social influence in their field. The term 'influencer' has been slightly generalised over the last few years, now becoming a [...]
Just like anything, marketing and advertising has it's share of myths and misconceptions - some more surprising than others. And it’s this false information that could be ruining the results of your campaigns. Do you want some insight on what’s true and what's false? In this blog, we’ve identified 6 common marketing myths to [...]
It’s 2021 and you really ought to be incorporating social media into your wider marketing strategy. It can help reach your audiences online, maintain good customer relationships and show people that your business is active and engaging. So without further adieu, here are the top 10 social media apps and why your business should [...]
First things first... What is a landing page and why do you need one? When clicking on an SEO search result, marketing promotion, marketing email or online advertisement, you're often taken to a landing page, also known as a lead capture page. It's usually a single web page that appears in response to those [...]
Photography is a vital aspect in successful marketing and is a super useful way for businesses to visualise the products and services they offer. Not only that but statistics show that posts with images produce 650% higher engagement than text-only posts. This blog shares some key do’s and dont’s when taking photos, whether you’re taking [...]
One of the best ways to let your customers know about the latest news, offers and updates to do with your business is through email. But sometimes email campaigns can get a little dull, resulting in a decline in open rates. So why not spruce up your emails with a fun competition? Holding an [...]
Do you want to make 2021 your best year yet? As a small business owner, you might be thinking about ways to bounce back and step up your game. With our 4 tips to improve sales volume, focus your marketing efforts, find new sources of revenue and build even stronger relationships with your existing [...]
We’re a few months into 2021 and a lot has happened over the course of 2020 and the multiple UK lockdowns. But how much has changed in marketing and advertising this past year? You may be surprised by the answer. So if you own a business, or if you’re simply just intrigued, why not [...]
Are you curious about building Facebook and Facebook advertising into your social media strategy. Well, it’s a good way to go. Especially when 2.8 billion people use the platform making it one of the most popular social media apps out there. And if you need to know a little more about this amazing platform, [...]
