Facebook is a great platform to advertise your business on, particularly if you’re B2C. You can post about your business, your services and products, client testimonials and so on. It’s brilliant for brand awareness and, if done right, can help you convert followers into quotable leads.
We’ve collated some statistics that might change your mind about not marketing on Facebook.
Facebook is the world’s third-most visited website
If anything can convince you, it’s this stat. Advertise online but most importantly advertise on a highly visited website like Facebook.
Users 65 years and older are the fastest-growing group on Facebook
If this age range are your target market, then it’s time to get on Facebook. You have immediate access to that particular audience, so what are you waiting for?
74% of high-income earners are Facebook users
Looking for a high-earning customer? Well, you’re more than likely to find this audience on Facebook.
Highest traffic occurs mid-day Wednesday and Thursday
Worried about when to post for optimal engagement? Worry no more, because Wednesdays and Thursdays are your best bet!
Mobile-friendly video generates higher engagement
If you’re liking the idea of advertising on Facebook, remember video content. Video content is your best friend and will ensure your posts do significantly better.
Users watch 85% of Facebook videos without sound
Speaking of video… If you’re planning to upload a video, consider adding subtitles. Customers who listen without sound will still end up watching your videos, thus increasing engagement.
300 million people use Facebook Stories daily
Want to advertise your brand differently to your competitors? A high volume of Facebook users interact with stories, so definitely consider posting to your story as well as your feed.
The most talked about moment on Facebook is #internationalwomensday
Get involved with hashtags. Not just this one, but find hashtags relevant to your business and get involved. Using hashtags will help your posts get seen by the people that matter.
That’s all we have for Facebook stats but keep an eye out for future blogs on social media statistics.
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