Why Strategic Marketing Matters for SMEs – And How to Get It Right #5
What Business Owners Need to Know – And Where Purpose Marketing Comes In
Many SME (Small to Medium Enterprise) owners wear multiple hats. You may know your customer inside-out but feel stretched when it comes to crafting campaigns or you may not have a comprehensive understanding of marketing and what works best for your company objectives.
That’s where partnering with a purpose-driven agency like Purpose Marketing unlocks real value. We tailor campaigns across all sectors including public sector, education, retail, professional services, social enterprises and CICs, plus other key sectors.
We specialise in working with SMEs and start-ups/scale-ups, by becoming an integrated marketing team, with varying skillsets, and a specialist in each of the various marketing channels, from Director level strategic thinking to hands-on delivery.
We help SMEs:
- Align marketing strategies with company values
- Drive lead generation
- Build compelling integrated campaigns that sell
- Develop compelling messaging rooted in emotional engagement
- Use storytelling as a tool for community impact and long-term growth
- Manage ecommerce sites and promote products and services accordingly
Our integrated campaign approach and messaging has achieved some astounding results for our clients over the last couple of years, with email campaigns achieving click through rates (CTR) of 100%! This is usually almost unheard of. We’ve seen social media followers increase three-fold and become a major part of their recruitment strategy, as well as +700% growth in reach.
We remain cost-effective for our clients, keep our overheads low and focus every pound on adding value.
Whether you’re launching a new initiative or looking to grow by refining what already works, strategic support is more than a luxury, it’s a business-critical advantage.
Planting Seeds for Ethical and Sustainable Growth
Marketing done well isn’t just about promotion, it’s about selling and serving. When SMEs embrace storytelling, cultural awareness, and purposeful values-led marketing plans, they become more than businesses, they become change-makers.
At Purpose Marketing, we’re not just collaborators – we’re champions for ethical marketing that uplifts companies, brands and the communities they serve. But most of all – “Your Purpose is our Passion”…