It’s so important that you still post and advertise your business during the current epidemic. But posting your usual content may seem insensitive and irrelevant to your consumers.

So how can you direct your services to provide your customers with something they actually want and need.

We’ve come up with a few ideas for businesses who want to remain in the public eye, keep up brand awareness and give the viewers what they want all in one.

Restaurants and Cafes

Starting with restaurants, you may have had to shut your business temporarily but that doesn’t mean you should stop completely. Here are a few great ideas for you:

  • Provide food delivery services to the vulnerable
  • Go live on Facebook and Instagram with recipes from your menu
  • Offer discounts to people who work in the emergency services, cares, teachers 
  • Give out voucher discounts for when business returns to normal
  • Run a competition

Beauty, Clinics and Spas

Can’t see your clientele in person? Don’t be discouraged. Hopefully these ideas will inspire you:

  • Offer tips on skincare, nail care, etc through live streams
  • Videos on meditation and relaxation tips
  • Live updates with what you’re up to e.g. new nail design, ideas for new packages
  • Competitions and raffles for when business resumes

Personal Trainers

All gyms are now closed, so if you’re a personal trainer than you may have a lot more time on your hands. Take a look at these ideas and liven up your social:

  • Facebook Live sessions e.g 10 minute abs
  • Zoom sessions for paying clients
  • Do your regular group classes through Zoom
  • Start a Whatsapp group for health and fitness advice
  • Offer free live workouts each week as a taster on Instagram

Retail

Bigger retail stores should survive without doing anything. But if you’re a smaller business and want to put a bit more effort it, take a read:

  • Give out offers and incentives to keep people buying
  • Free delivery
  • Competitions for free clothes and accessories
  • Look books for customers to recreate
  • Re-share customers’ OOTD (outfit of the day) photos

Everyone

No matter who you are or what your business does, you can always do more to stay active online during lockdown. Things like:

  • Do more live content
  • Communication by keeping your customers aware
  • Be there for your customers and they’ll remember you for it. Loyalty is key for business success
  • Stay positive!

We’re all in this together so remember to support one another through these challenging times.

We hope you take some of our advice into account so you can see your socials and online activity flourish.

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