Before we begin to explain what influencer marketing is, it might be a good idea to talk about what an influencer is.
It’s a relatively new term, but an influencer is a person or organisation with an expert level of knowledge or social influence in their field. The term has been slightly dulled down over the last few years, becoming more of a term for the digital age version of ‘celebrity’. So influencers can not only become well-known for being an expert in a certain industry, but they can also become famous for just being themselves. They are their own brand.
You can get different types of influencers as well, plus ones that are prominent on different social platforms. Types of influencers can include beauty influencers, gaming, fashion, lifestyle, health, so on so forth. They can be dominant on platforms like Instagram, TikTok and YouTube, with a larger following on their main platform.
But what has this got to do with marketing?
The proper definition states that influencer marketing is a form of social media marketing involving endorsements and product placement from these influencers.
So as a business, this means you can collaborate with an influencer to access a larger audience and build a reputation as a leading brand. Simply put, influencer marketing is like a product review. Except it’s not just some random person on the internet who thinks your product is ace. It’s a person with a massive following online, and those followers trust and value their opinions on products and services.
However, influencer marketing is not about quick results. Just like social media and content marketing, it’s a slow-and-steady approach that isn’t directly about selling. Instead it gives you the opportunity to demonstrate your authority, credibility and thought leadership within your industry.
Definitely something to look into if you are wanting to try new ways to advertise your business online. It’s a new method of marketing for sure, but that doesn’t mean it won’t work!
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