Marketers have always gone wherever they are able to connect with people the best. Connecting with the right audience in order to promote their products and services. And the internet? Well, it’s one of the best places to do that.

In this blog, we’ll share more about the 7 types of digital marketing so you can start using them to achieve success for your business.

There are 7 main types of marketing:

  1. Social media marketing
  2. Influencer marketing
  3. Affiliate marketing
  4. Email marketing
  5. Content marketing
  6. Search engine optimisation (SEO)

#1 – Social Media Marketing

Social media marketing where you promote and direct attention to your brand through the use of social media platforms such as Facebook, Instagram, Twitter and so on.

#2  – Influencer Marketing

Influencer marketing is the process of working with influencers (someone with a relatively large online following) to promote a product or service to their audience. Ideally, if you choose this method of marketing, you want to choose an influencer who has a similar audience to yourself.

#3 – Affiliate Marketing

Affiliate marketing is essentially referral marketing but online. You can set up a program that pays commission to external websites or individuals for traffic they bring to your business or the sales they generate for you.

#4 – Email Marketing

Email marketing does what it says on the tin. It’s the process of curating email campaigns in which you send direct marketing messages in an attempt to gain new customers and retain your existing ones.

#5 – Content Marketing

Content marketing is where you want to consistently be creating and distributing relevant online materials that attract and engage your target audience. Materials can include:

  • Blog posts
  • Videos 
  • Infographics 
  • Podcasts
  • Webinars

#6 – Search Engine Optimisation (SEO)

Search engine optimisation, aka SEO,  is where you optimise your website and digital content. This in turn improves search engine rankings and increases traffic to your site.

If you need any support with any kind of digital marketing, don’t hesitate to get in touch.

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