It’s 2021 and you really ought to be incorporating social media into your wider marketing strategy. It can help reach your audiences online, maintain good customer relationships and show people that your business is active and engaging.
So without further adieu, here are the top 10 social media apps and why your business should be using them.
Key stats
- Facebook has 2.41 billion monthly active users
- Facebook eaches 59% of the world’s social networking population
- Facebook is the world’s third-most visited website
What to know
Facebook is used by millions of people all over the world where they can share their views, images, videos, etc. The application is considered to be very authentic as it provides a privacy option where users can choose to have a private or public account.
YouTube
Key stats
- YouTube has more than 2 billion logged-in monthly users
- YouTube is the world’s second-most visited website
- More than a billion hours of video is watched on YouTube every day
What to know
YouTube allows users to upload, view, share, rate, report, and comment on videos. The site has content available for any age group and demographic, generating videos according to the interest of the person.
Key stats
- Instagram has more than 1 billion users worldwide
- 500 million IG accounts use Instagram stories every day
- Instagram helps 80% of Instagram users decide to buy a product or service
What to know
With Instagram, visitors can share images, videos, live videos, stories and is worth looking at as its user count is growing rapidly. Instagram is also favoured over many other platforms because it provides the rich analytics of profiles, posts, and likes.
TikTok
Key stats
- TikTok has more 689 million monthly active users worldwide
- TikTok users spend an average of 52 minutes per day on the app
- More than 1 million videos viewed every day
What to know
TikTok is rising day by day and is the most downloaded app on the Apple App Store as of 2019. Within the app, you can record a video for 60 seconds and add music with special effects with the edit feature.
Key stats
- LinkedIn has more than 740 million active users
- Nearly 40 million people searched for jobs on LinkedIn each week in Q4 2020
- In 2020, LinkedIn was voted the most trusted network
What to know
LinkedIn users can create a profile by giving some information, members can invite anyone and make a connection. It’s primarily used as a networking platform, professional messaging and job searching.
So there you have it. The top 5 social media platforms we recommend your business to sign up for and try. Remember, a regular posting schedule is vital if you want to build a following and community.
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