First things first… What is a landing page and why do you need one?
When clicking on an SEO search result, marketing promotion, marketing email or online advertisement, you’re often taken to a landing page, also known as a lead capture page. It’s usually a single web page that appears in response to those clicks on online marketing campaigns, specifically used to receive and convert traffic.
So, how can you make sure your landing pages are effective at capturing leads?
Step 1 – Ensure you have a clean and concise page design
The design of your landing page. will have a massive impact on how successful it is and how well it drives conversions. Think about the look, feel, and overall structure of your page. This means using of colours effectively and having eye-catching visual photos – A strong contrast between your button colour and your background is also helpful.
Step 2 – Be minimalistic
The best landing pages are often ones that are simple with obvious navigation and no distractions e.g pop ups and unnecessary banners can draw attention away from the true objective. And any key information you want to share? Ensure it falls within the visitors’ direct line of vision.
Step 3 – Include a strong header
Provide a vital opportunity to promote the value of your offer by smart use of headers and subheadings. Ideally, you need to be able to convince users within 8 seconds that your offer is worth pursuing, so a clear offer/ header is absolutely essential.
Step 4 – Showcase that your brand is trustworthy
A good landing page, while important to keep tidy, needs to indicate to visitors that your brand is trustworthy. Do this by using trust signals such as testimonials, reviews, trust badges (logos of brands you’ve worked with) at the bottom of your landing page. That way they are not in the way of the real offer, but visitors can scroll if they are interested in finding out more.
Step 5 – Adapt your page to be mobile friendly
Now, this isn’t a definite step but you really ought to consider it, especially when almost 50% of all web activity comes from mobile. Your landing page needs to be easy to navigate on both mobile and desktop devices.
So there’s 5 step you can take to can ensure your landing pages are more effective. Interested to learn more? Head to our blog page here.
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