Statistics for the Top Social Media Sites and how to take Advantage of them
Social media is a great tool for business but how do you know which ones to advertise on?
Certain platforms will be better for certain goals and will have different types of audiences. So we’ve curated a list of the top social media sites along with statistics so you can decide if it’s the best platform for you to use.
- 2.45 billion active users
- 44% female users and 56% male users
- Users 65 years and older are the fastest-growing group on Facebook
- 74% of users are high-income earners
Facebook has a pretty broad user base but that doesn’t mean you can’t target your ideal customer. However, if you’re looking to attract well-off, middle aged males then this might be the platform for your business.
- 330 million active users
- 35% female users and 65% male users
- Majority of users are aged between 35 and 65
- People on Twitter are 53% more likely to be the first to buy new products
Twitter has slightly less people using it but that doesn’t mean you can’t advertise your services/ products effectively. And again, if you want to target middle aged men… Twitter is the way to go.
- Now has over 660+ million members
- 43% female users and 57% male users
- 61 million users are senior level
- LinkedIn is the #1 channel B2B marketers use to distribute content at 94%
Like most platforms, LinkedIn is more dominated by men. And if you have content to distribute then this site should be your first stop.
- Just over 26 million users in the UK
- 51% female users and 49% male users
- Popular amongst people aged between 25 and 34 years
- 50% of users follow at least 1 business
Instagram is known as the app for the youth, so that’s good news for the business out there with a younger audience base.
For more advice on social media, get in touch today. We’d be happy to help!
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