Online content marketing doesn’t just mean writing blogs and sending out the occasional tweet. It’s so much more than that.
Video content is taking the online space by storm and these statistics prove that.
So, what tips are we going to share with you to help you integrate video into your existing marketing strategy? Carry on reading to find 4 of our best expert video tips!
Tip #1- Start small
If you don’t know what you’re doing, then your video marketing won’t work. Begin with video content that will suit the largest audience, and generally give some value to the people watching. Once you understand your niche and what people want to watch, that’s when you can provide specific content.
Tip #2 – Share everywhere
That video you’ve just filmed and edited – where are you putting it. Because you might want to think again about only placing on your website. Instead, post it to YouTube, embed that video onto your site and share the hell out of it onto your social platforms. And remember, repurposing your video content is key.
Tip #3 – Stay mobile friendly
More than 75% of worldwide video viewing is on mobile, so you’d be mad to create video for larger screens. Vertical videos are becoming more and more popular, as are short form videos for platforms like TikTok and Instagram. You also need to research what kind of content your audience is consuming because it might just be that they prefer to watch longer videos that are 15 minutes in length on Facebook or YouTube.
Tip #4 – Go live
If you really want to take a step into the video world then you need to go live. Live video streams will allow you to engage and interact with your audience in real time. There’s nothing better than that!
There’s plenty of articles out there that can guide you with your video marketing, but as long as you’re doing it that’s all that really matters.
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