Marketing will forever and always be evolving. And with 2020 coming in full steam it’s important that marketers and marketing agencies alike keep tabs with all the latest trends.

Luckily for you, we’ve curated a list of marketing trends we expect to spring up through-out this year.

1. Visualisation

Here are some statistics for you:

  • 65% of us are visual learners
  • Posts with images produce 180% more engagement
  • Coloured visuals increase people’s desire to read by 80%

So what does this mean for your marketing plan? Include more visuals! Shapes, colours, pictures and videos are all brilliant ways to boost your content so that your customers stay interested.

2. Employee Engagement

Your employees are essentially the face of your company. So naturally a key part of your marketing strategy should be concentrating on the interactions between your employees and your customers.

And our advice for making sure your customers are receiving a fantastic service? Achieve a high level of employee engagement and make sure they understand your brand mission and values.

3. Customer and User Experience

2020 will be the year of the customer. And if you haven’t already been focusing on who your target audience is and what they need, well you’ve been doing it wrong.

73% of people say that customer experience is an important factor in their buying decisions and that has to count for something right?

So what exactly makes a great Customer experience? Convenience, efficiency, knowledgeable, friendly service, and easy payment options are just some of the factors that people value most.

4. Live

Now we already know that video content does amazing compared to standard text campaigns. But in 2020 live video and broadcasting is where it’s at. 

It’s already so incredibly popular with consumers with people spend three times longer watching live video than they do watching pre-recorded video.

With these trends in mind, it’s time to start taking your marketing strategy seriously so that your business can take off in 2020.

At Purpose Marketing, we pride ourselves in providing a service that sees our clients reach goals they never imagined. Spice up your email campaigns and liven up your social media presence with the help of our team. Get in touch today for more information.