A strong marketing campaign will connect with the right consumers and it will get people talking about your brand. Most importantly thought, it will get you sales.
Far too many times, we’ve seen companies put little effort into what they’re doing. This led them to results that a) they weren’t looking for and b) didn’t give them quality conversions.
These kind of marketing errors can cost your business thousands… So want to know how to avoid them?
We’ve collated a few ways you can turn your marketing campaigns around.
Mistake #1 Lack of research and testing
Marketing research is the number 1 way to save time and money by predicting how your products and promotions might perform before you actually start campaigning. Testing is also a fail-safe way to see how different audiences react to different offers, prices, packages, etc.
Tip: Understand your consumers before you promote yourself
Mistake #2 Improper focus and positioning
Want to stand out from your competitors? Then it’s vital you start understanding brand positioning. Think of what your core values are because this is what creates a niche for you in your industry.
Tip: Make sure all future campaigns relate back to your values and brand.
Mistake #3 Marketing without USP
USP stands for unique selling proposition and it’s this “unique” statement that will set you apart in your industry. Your USP is what ultimately helps customers understand why they need your business to solve their issues.
Tip: Make your USP the foundation of every marketing decision.
Mistake #4 Failing to capture repeat customers
Acquiring new customers might seem the most profitable, but it doesn’t come close to marketing to returning customers. A repeat customer is more likely to already trust and love your products or services, so why not try to sell to them again?
Tip: Devote as many resources as you can to capturing repeat buyers.
At Purpose Marketing, we have years of experience and knowledge in the industry. So for more advice on marketing, get in touch with us today.