This is the 2nd blog in our ‘How To’ blog series and this time we’re talking about headlines. More specifically how to write attention grabbing headlines.
Now you might be thinking that a good headline isn’t important, but it is. A headline is one of the first things you notice on a newspaper, on a blog, on an ad, etc. So you need to make sure it grabs the reader’s attention quick and peaks their interest.
Follow these 4 key tips and watch your content attract a bigger audience, quicker.
Write a summary of your content
Summarise the main point of your content into one sentence and don’t worry about how it sounds. Just keep it simple.
Use numbers in your headlines
People like numbers and are drawn to numbers in copy and headlines. It can be applied to almost anything and adds specificity which grows trust between a writer and reader.
Include exciting adjectives
Words like excellent, effective, fantastic, mind-blowing and so on can evoke more emotion from a reader. And it’s these motivating factors that will convince them to click.
Keep it short and sweet
There’s nothing worse than a long and lengthy title, they want it punchy. Try to keep your headline between 8 and 14 words.
Here are a few examples of headlines you do and don’t want to be using.
Add Numbers
❌“Several tips for building a website”
✅”6 tips for building a website”
Exciting Adjectives
❌“Several tips for building a website”
✅”6 amazing tips for building a website”
Short and Punchy
❌“Several tips for building and developing a website as a start up business”
✅”6 amazing tips for building a website”
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