Before we go trying to find your target market, let’s discuss what it actually means…
A target audience is a group of consumers characterized by behavior and specific demographic. Your target audience will then influence decision making for your marketing strategy, such as where to spend money, how to appeal to customers, and even what product/ service to offer next.
How target audience is broken down
The main way you can identify your audience is through the below categories:
- Location
- Age
- Gender
- Employment
- Income
If you want to get more specific then you can look at things like:
- Purchase intention
- Subculture
- Interests
The more you understand your audience, the more you can interest them with your product or service in a way that makes them want to purchase.
Now with that being said, let’s move onto steps you can take to find your own, specific target audience.
Step 1 – Use Google Analytics to learn more about your customers
Google Analytics is great for finding demographic details about your audience, as well as their interests. You’ll be able to see your website insights broken down into different sections like age, gender and location.
Step 2 – Look at social media analytics
Every social media platform is different and has a different audience. For example, Instagram tends to have a younger audience, while Facebook usually attracts an older one. That’s why looking at your analytics across all platforms is important. Analytics on each site can tell you who is looking at your profile and what’s working/ not working content-wise.
Step 3 – Create a customer profile
Sometimes it takes a little more effort than just looking at who is already engaging with your business. If you really want to turn things around, then start thinking about who you want your customers to be. Create a profile of the ideal customer (think about age, gender, income, etc) and find a way to advertise to that kind of person.
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