Want to know more about social media and what it entails? Don’t worry, we have you covered! In this blog, we’ll be discussing everything and all things to do with social media and it’s marketing benefits.
Q: How many people are on social media?
A: As of April 2020, a total of 3.81 billion people use social media so it’s probably a good idea to take advantage of a platform like this to promote and sell your business.
Q: What is the most popular social media platform?
A: Facebook continues to be the most popular social media platform with around 2.6 billion monthly active users. If you want to be moving with the times though, then you ought to consider TikTok as it is one of the fastest growing platforms.
Q: What’s the best time to post?
A: This is all variable on your content, platform and audience. Ideally, you should look at your analytics and performance data to find the perfect post timing for your business.
Q: How often should I post?
A: Again this is dependent on your specific business and audience. However some platforms do favour accounts that post more. For example Twitter is a great place for posting multiple times a day, whereas Facebook is better with 1 – 2 posts a day.
Q: How can I get started with social media marketing?
A: Find out what you are hoping to achieve with social media and create a plan towards that. Research the best platforms for your business and how to build loyal customers through that.
Q: What kind of content should I post?
A: This is another question that entirely depends on your industry and what appeals to your target audience. However, we can advise that visuals and video content typically take the cake on social media.
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