We’ve seen so many businesses ignore their social accounts because they don’t think it’s important. But it is!
Social media is a fantastic way to raise brand awareness, connect with your target market and explore with creative marketing campaigns. A good social media post might get you a few likes and a comment. An amazing one has the potential to bring in new customers and leads.
Carry on reading for some do’s and dont’s to writing content for your social media.
Do – Decide your posting platform
It’s no good just posting to every single platform out there. Do you research, find out where you audience is and post there. Your post should aslo vary in length and structure depending on which platform you decide to post on. For example, a tweet tends to be a lot shorter and snappier than a post you’d upload to Facebook.
Take a look at the images below for an example.
Don’t – Use too many hashtags
Hashtags are great for getting your business in front of the right people but you have to use them correctly. Too many hashtags and you could look insincere, spammy or annoying.
Do – Use plenty of phots and videos
If your post doesn’t include an image or a video, then you’re making a BIG mistake. Statistics and studies have shown that posts with visual elements typically see a 37% – 40% increase in engagement.
Don’t – Ignore structure
Having structure so important to your social posts, and if you don’t have one? Well, you run the risk of your posts looking messy and hard to read. Our tip is to start with an eye-catching comment, then add your info and finish with a call to action (CTA).
There’s so much more to social media but hopefully this has given you a good starting point. And remember, we’re always here as a helping hand. So if you ever need support then just get in touch either via our website or by calling us on 07765 407840.
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