Not sure how to start your content marketing strategy? Maybe you’ve already started one but it’s not working out? We’ve collated a few tips to help you out and make sure the content your creating is the best it can be.
Tip #1 – Customer experience
You should stop focusing on 1 piece of content at a time. You need to take your customers on a journey, giving them consumable content as a whole.
Tip #2 – Work in a team
Don’t think in silos. If you’re working on creative projects alone then they’re not going to be very interesting. Ask for input and opinions from your team and reap the benefits of a group brainstorming session.
Tip #3 – Be you
Customers love brands, but they prefer the people behind them. Start humanising your content and pan the attention to the people who bring your product or service to life.
Tip #4 – Think data
It’s quite possibly the best tool you can access as a business. Your data can guide you in the direction of what content is failing and what is working, and how to create better quality content that serves your audience.
Tip #5 – Making attractive content
Take result-focused approaches. Don’t supply them with content you think they might like and start giving people what they came for
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