There are no accidents when it comes to the way big brands represent themselves to the world. In most cases, their logo and visuals will have been carefully decided, considered and analysed before being presented to the public.
When it comes to being a business and having an identity, you need to make sure you select the right colours. Colours and the psychology behind them is what leaves a lasting impression on your target audience.
So what exactly does each specific colour mean? Well, in this blog, we’re breaking down the different colours.
BLUE
Connotations of blue
- Trustworthy
- Dependable
- Responsible
- Secure
Big brands with blue identities
Facebook, HP, Samsung, Oral B and Dropbox.
These brands chose blue to make consumers feel safe in their hands whether that’s with their private messages (Facebook), health (Oral B) and data/ files (Dropbox).
YELLOW
Connotations of yellow
- Optimistic
- Creativity
- Imagination
- Hope
- Joy
Big brands with yellow identities
Snapchat, McDonalds, Nikon, Subway and IKEA.
These brands chose yellow because it’s an optimistic colour that has the benefit of being bright enough to grab a consumer’s attention.
RED
Connotations of red
- Passion
- Excitement
- Courage
- Health
- Love
Big brands with red identities
Coca-Cola, Netflix, YouTube, Nintendo and Lego.
Most brands will combine red with softer colours such as white, yellow, or orange to portray excitement without the negative connotations red brings (danger and anger).
GREEN
Connotations of green
- Life
- Renewal
- Nature
- Energy
- Harmony
Big brands with green identities
Spotify, Starbucks, Sprite, Land Rover and TicTac.
Brands use green to make consumers feel like they’re buying something that will maintain their health, let them live freely or get them outdoors.
Colour psychology is certainly interesting and when used correctly can massively benefit your brand or marketing campaigns.
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