Life and business can get pretty stressful in the run up to Christmas. You might be thinking, “what can I do to make the most of the Christmas buzz?” or “Will Christmas help increase my sales at all?”

Whether you want to actively incorporate Christmas into your business or not, we’ve collated a few ideas which might help your efforts.

Send cards to your customers 

Now this might not be attainable for bigger businesses… But if you’re a smaller business with fewer customers, this might be something you want to do. By sending out Christmas cards you are showing your customers that you value their loyalty. This is also a great way to get yourself front of min, perfect when they start thinking about Christmas shopping.

Run special offers

Typically, people tend to spend more money around Christmas. You can attract those spenders even more so by offering them some sort of incentive. Whether that’s through offers, discount codes or 2 for 1 deals.

Show your generosity

Customers appreciate brands with good moral values and who portray positive business principles. Especially because Christmas-time is the season of goodwill, it might be a nice idea to do something good for charity. Plan a fundraising event or donate a percentage of your holiday sales to a charity.

Festive online presence

Around 86% of customers will browse online before making a purchase, so what can you do to attract them? Well, it’s important that you have a good website that will entice customers looking for Christmas present ideas online. You can also give you social media timelines a subtle festive makeover.

Did you enjoy these tips? Which ones do you think you might use?

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