In a society where social media platforms like Instagram and TikTok seem to be the most popular marketing mediums for businesses, you might be wondering, “Does blogging still have a place?” The short is yes!
Keep on reading for some reasons why blogging in 2021 is important.
Blogging improves SEO
If you want your website to rank, then blogging can help you do that. For one, it shows Google and other search engines that your site is still active and running. It’s also great if you’re wanting to rank for certain keywords, as blogs can help you reach that volume needed. Using the right words and phrases, which your target audience is searching for, can help your website be more discoverable.
Blogs allow you to tell a story
One downside of social is the word/ character limit. With blogs, you can write as much as you need to in order to tell the story your way. Using this ‘blog’ space on your site can help you to create a personal connection with your audience and show them how you can positively impact their lives.
Build trust with blogs
If a potential customer visits your website, a quick look won’t usually be enough to convince them that your product or service is the solution to their problem. Blogging can help create that connection needed for them to trust in you, your business and service/ product.
Endless content for social media and email marketing
Now, while blogging does have its uses, it’s pointless if you don’t incorporate it into a wider marketing strategy. That 1 blog could be split into several social media posts and could be reused and regurgitated a handful of times for some email campaigns.
We hope this blog has been helpful in shedding some light on how blogs are still a widely used part of marketing, and the benefits that come with it.
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