Do you know who your ideal customer or client base is? If you say everyone, or that you target everyone then you’re making a HUGE mistake. Failing to define who your service or product is for can be costly and may ruin your chances of success. In this blog, we want to help you [...]
If you haven’t read Part 1 of this blog yet, then go check it out! But for now, in this blog, we’ll be sharing 6 more tips for SMEs who need a little expert advice on marketing. Tip #10 - Host an Event or Class If it’s relevant to your industry, then holding classes [...]
Marketing can be difficult if you don’t know what you’re doing. That’s why a lot of businesses will hire an expert individual or agency to help them with their marketing efforts. Unfortunately a lot of smaller companies don’t have the budget and have to resort to doing it themselves. We’ve decided to write a [...]
Want to know more about social media and what it entails? Don’t worry, we have you covered! In this blog, we’ll be discussing everything and all things to do with social media and it’s marketing benefits. Q: How many people are on social media? A: As of April 2020, a total of 3.81 billion [...]
This is the 4th blog in our ‘How To’ blog series and this time we’re talking about, well, blogs! How many times do you reckon we can say blog in this… blog? Writing a blog may seem easy, and it can be. But far too many times we’ve seen generic posts that are either [...]
Can you remember your last positive experience with a brand or business? Whether you realise it or not, customer experience will have a lasting impact on your business so it’s important you get it right. A positive experience will leave your customers happy and satisfied. But a poor customer experience could leave someone angry, [...]
It happens to the best of us, but that isn’t a reason to stop writing! Not only are blogs great for website SEO, but they can also be repurposed for your social media. There’s plenty of places for you to get inspiration from, such as Pinterest or other brands in your industry. Have a [...]
How do you stay on top of your social media accounts? From writing and publishing posts to reviewing analytics, it can get pretty overwhelming. But thankfully, there are plenty of social media management tools out there to help you. We’ve written a list of social media scheduling tools that we’ve used first hand. We’ll [...]
It's surprising to see how many myths and misconceptions there are surrounding marketing and advertising. But it’s this false information that could be sabotaging your campaigns and affecting your conversions. We’ve identified 6 common marketing myths to hopefully give you some insight on what’s true and what's false. Myth 1: People always buy where [...]
Thanks to Covid, there are still a lot of us stuck at home. But whether you are working or you are on furlough, you’re bound to have found yourself with a little extra time. Rather than filling it with endless hours of Netflix or picking up a hobby for the sake of it, why [...]
