Before we delve into this blog, let’s discuss what a landing page actually is.
So a landing page, also known as a lead capture page, is a single web page that appears in response to clicking on an SEO search result, marketing promotion, marketing email or online advertisement. They’re used specifically to receive and convert traffic from those online marketing campaigns.
Now that you know what a landing page, how can you make sure yours are effective at capturing leads.
Clean Design
Do you want to know what will have a huge impact on how successful your landing page is? The look, feel, and overall structure of your page design. To drive conversions, you want to make smart use of colour and eye-catching images, with a strong contrast between your button colour and your background.
Strong Header
Promote the value of your offer by using headers and subheadings. You should be able to shorten. You have about 8 seconds to convince users your offer is worth pursuing, so a clear offer is absolutely essential.
Trust Signals
By using trust signals, you can create a good landing page that indicate to visitors that their brand is trustworthy. Testimonials, reviews, trust badges (logos of brands you’ve worked with) and like counters are all fantastic ways to build trust with your visitors.
Mobile Friendly
Nearly 30% of all web activity comes from mobile so it’s important your landing page can easily be navigated on mobile devices.
Minimalism
The best landing pages are the ones which are clean with obvious, natural navigation and no distractions (such as pop ups). Also take into account what key information you want to share and make sure that falls within the visitors’ direct line of vision.
These are just a few ways you can make your landing page more engaging and effective. For more advice blogs, head to our blog page.
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