In 2021, you really want to be online – whether that’s with a website or social media. But in this blog we want to discuss what social platforms your business should be prominent on. In particular, we’re going to be talking about Facebook and Twitter, their differences and which one might be best for you.
So first, let’s share some statistics.
- 75% of male internet users are active on Facebook compared to 83% who are female
- 22% of the world currently uses Facebook
- There are 2 billion monthly active users on Facebook (and it continues to grow)
- There are 330 million monthly active Twitter users
- On Twitter, there are 3 billion accounts that have been created
- 83% of the world’s leaders are on Twitter
Choosing the right platform for your business when it comes to Facebook and Twitter isn’t just about finding the “best” channel, but rather one that allows you to connect with the right audience.
On one hand, Facebook has one of the fastest growing markets is seniors, whereas Twitter is very popular among Millennials.
Both Facebook and Twitter deliver information and spread brand awareness in unique and differentiating ways.
So what can you expect from each platform and the unique features they have to offer.
Pages to watch – Keep track of competitors’ pages. Learn from them and in turn create a more compelling advertising strategy and visuals.
Analytics – Understand how people are using Facebook and interacting with your profile.
Facebook Messenger for Business – A more recent feature within Facebook advertising that means your customers can directly ask you questions or send queries
Go Live buttons – Simply click on the “Go Live” button when composing your tweets to broadcast your thoughts directly
Twitter Cards – Gather emails and generate leads for your brand
Anti-harassment features – Use the feature as intended to make users feel safer on the Twitter network
And that’s it. If you want more advice on which platforms your business needs to be on then don’t hesitate to get in touch.
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