Before we begin, let’s explain first what an influencer is and the role they might play in a marketing campaign.
An influencer, essentially, is an individual who has an expert level of knowledge or social influence in their field. The term ‘influencer’ has been slightly generalised over the last few years, now becoming a term which defines them as a digital age version of ‘celebrity’. Meaning influencers can not only become well-known for being an expert in a certain industry, but they can also become famous for just being themselves. They are their own brand.
You can get different types of influencers as well, with a prominent following on different social platforms. The different types of influencers you typically hear of are beauty influencers, gaming, fashion, lifestyle and health. The platforms most dominated by influencers are Instagram, TikTok and YouTube.
What role do influencers play within marketing?
The proper definition states: Influencer marketing is a form of social media marketing involving endorsements and product placement from these influencers.
So as a company, this means you could collaborate with an influencer to access their audience and build a reputation as a leading brand.
And finally, does influencer marketing actually work?
Influencer marketing is not about quick results. It’s a slow-and-steady approach, just like social media and content marketing, and isn’t directly about selling. It allows you to have the opportunity to demonstrate your authority, credibility and leadership within your industry.
In fact, 80% of marketers find influencer marketing to be an effective strategy. But it’s all about getting your campaign right – finding the right people to work with, promoting your best products or services and having them share that content across channels that suit your audience.
If you are wanting to try new ways to advertise your business online then it’s definitely something worth looking into.
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