Just like the rest of your marketing, you should be adapting your blogs to suit the current situation. Don’t be insensitive and instead direct your efforts to support businesses and customers during the Coronavirus pandemic.
But firstly, why are blogs so important?
There are 3 key reasons why consumers will read a blog, these include:
- To learn something new
- For entertainment
- To learn about trends related to their job industry
So how can you write a blog that 1. provides a reason for your customers to read and 2. is considerate of the state of affairs happening right now?
We’ve come up with 3 concepts which you can follow for your next blog.
Advice Blog
These kinds of blogs are pretty common anyway, but now you should be directing them towards advice during the pandemic. Instead of giving your usual guidance, gear it more towards how someone can manage in lockdown.
For example: A baking blog
Your usual blogs may be simple recipes and tips etc. During lockdown however, there has been shortages of certain products and ingredients. So maybe provide a solution by writing a blog that includes alternatives to ingredients your viewers may not be able to get their hands on.
Message of Support Blog
Not every blog has to be about promoting your service or product, it doesn’t even have to be about advice or tips or anything. People are struggling and may be finding the lockdown difficult. So show your support and that you care about your readers by writing a little positive message.
For example: Stay safe
Wish your readers well and offer a positive message in hopes of lifting their spirits during these challenging and unprecedented times.
Story/ Conversational Blog
People love hearing other people’s stories, especially when they can relate to them. As a business, you should be showing the faces of the people who work for you. This creates a sense of connection between your brand and your consumers, building trust and stronger relationships. So why not write a blog discussing your experience with lockdown?
For example: A day in the life
Get one of your employees to write a short story of their typical day in quarantine. It doesn’t have to be serious but it can shed light on how your business is working through the pandemic.
The best way to write blogs is by reading others. Get inspiration from businesses like yours, and provide your readers with something they genuinely want to read.