In some ways, marketing has always been around. It’s promoting what you do and sell, and people will have done this for as long as buying and selling has existed. It’s convincing others that what you sell is better than your competitors.
But let’s dig a little deeper.
The Production Era
This was roughly around the time of the industrial revolution of the 18th and 19th centuries. And for most of this era, producers would sell basically all that they could as long as people could afford to buy them.
The Sales Era
Then came the period before, during and after the Second World War. Advertising and branding became more important as businesses needed to sell their ever increasing supply into an already crowded market. This meant that their ‘marketing’ efforts were focused on persuading customers that their goods were better than other suppliers.
The Marketing Era
Now this is where marketing really takes off. From the 1960s onwards, most markets have become saturated with suppliers but the size of the market has remained the same. Marketing had to quickly evolve and sophisticate to be able to understand how they could communicate to consumers, it developed into what we now see in modern marketing.
So what are modern marketing departments like now?
Organisations often focus their research on markets and consumers. They are involved at a strategic level to find out things like the audience’s needs and potential needs and how they can communicate the product to the consumer.
Marketing has grown and changed with society, it’s a massive part of our lives even if we don’t notice. It’s also important to note that marketing should be taken very seriously as it’s a necessity to ensure your business stays afloat in the sea of suppliers.
For more advice on supporting your business, get in touch with the team here at Purpose Marketing.
We have many years of experience and we know exactly what to do when it comes to upping your marketing campaigns.