Marketing can be difficult if you don’t know what you’re doing. That’s why a lot of businesses will hire an expert individual or agency to help them with their marketing efforts. Unfortunately a lot of smaller companies don’t have the budget and have to resort to doing it themselves.
We’ve decided to write a blog (or two) for those people who need a little guidance. Here are 9 fantastic tips and ideas to market your brand.
Tip #1 – Publish Great Content
Now this may sound obvious, but the web and social media is filled with devastatingly boring content. All you need to do is put a little extra effort into what your posting – remember quality over quantity. Videos and photos do miles better than your standard text post, so get your face out there!
Tip #2 – Create “How To” Videos
If your followers are active with your brand it means they’re interested in what you have to say and offer. Why not occasionally help them out with an instructional video showing them how to do something related to your industry?
Tip #3 – Be on the Right Social Media Platforms
Tip #4 – Research (Affordable) Paid Advertising
Tip #5 – Create Infographics
People LOVE infographics because they look cool and supply them with a bunch of information in one go. Apps like Canva and Over are free and can help you create an infographic that draws attention to your brand online.
Tip #6 – Recycle Content
Doing your marketing yourself can be time-consuming. But guess what? It’s completely okay to reuse your old content. That blog from 2015? You can repurpose it into 10 new social media posts! Get creative and spruce up your old content into something new and fresh that your customers will love.
Tip #7 – Hold Online Contests
Tip #8 – Consider Collaborations with Influencers
Tip #9 – Business Cards
It may sound old-fashioned, but business networking is still a great way to meet new people and make connections. And you need business cards when you do this. Invest in an awesome design and get yourself some printed for your next event.
Keep an eye out for part 2 of this blog where we will be sharing a few more tips with you!
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