If you haven’t read Part 1 of this blog yet, then go check it out!
But for now, in this blog, we’ll be sharing 6 more tips for SMEs who need a little expert advice on marketing.
Tip #10 – Host an Event or Class
If it’s relevant to your industry, then holding classes or events is a brilliant way to get exposure for your business. It doesn’t have to cost you a lot of money either! Just set aside a day and plan what you’ll be sharing to those who attend. Make sure to promote it online on your socials and hand out flyers in person too.
Tip #11 – Email Marketing
When people market their brand, they often neglect the idea of email campaigns. They can be a lot more powerful than people think and can be used to reach a wide range of people. MailChimp is an affordable and easy-to-use site which will be a good way to get you started.
Tip #12 – Start Blogging
Tip #13 – Encourage Happy Customers to leave Reviews
Tip #14 – Invest in a Good Website
People often research a company’s “authenticity” by checking their websites. A strong and good-looking website makes a customer feel like you are more trustworthy and an established brand. If your website looks a bit tacky and cheap then you’re bound to lose customers.
Tip #15 – Have a Strong Brand Identity
What’s the point in marketing your business if you customer’s have several versions of you in their mind. It’s important to develop a brand that is 1. Recognisable and 2. Consistent. Make sure you brand follows through on your website, social media and physical building.
We hope you liked this blog and if you need any more advice on marketing then don’t hesitate to get in touch with us!
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