There are so many things to think about when it comes to posting engaging content on your social media accounts. From captivating copyright, to stunning imagery and branding, to using the correct hashtags.
So in this blog, we thought we’d focus on 1 aspect of social posting – the creative side. Now it’s fair to say not everyone has a creative side, which is completely fine. But it can be a bit of a bummer if you are managing your own social and you have no idea where to start when it comes to creating graphics or images. We’ve collated 10 helpful pointers you can follow to ensure your graphics stop people in their tracks.
#1 – Choosing your colour palette
Colour is probably one of the most critical aspects of any design. It helps to set a mood, create an atmosphere and drive emotions in customers.
Now, if you already have an established brand, this should be pretty easy. If not then it might be worth researching colour psychology and finding a colour palette that best captures your brand. You also want to consider a secondary colour palette, that way you can have more freedom when it comes to creating graphics that are memorable.
#2 – Tips for text
Using words in your graphics is a great way to emphasise a specific message within your post. It’s important to note though that you text shouldn’t be too long. Why? Well because too much text can overcrowd your graphic and make it look too busy, which is often hard to read to.
Keep the text in your graphic between 2 – 10 words, short and snappy is the best way to catch a viewer’s attention. Utilising white space is also a great way to guide your viewers to the information that matters.
#3 – Typography matters
Not to be confused with the latter, typography refers to the ’font’. So whether you use the font in your logo to tie in that brand recognition, or you use multiple fonts as featured on your website – it’s vital you stick to the same fonts across all your creative work.
Our tip is to use a sans serif font family that has a selection of versions, such as italic, bold, condensed, etc. Throw in a serif font as well just to add some texture to your graphics.
A good example would be use to use Montserrat as your primary font family then Georgia as a serif secondary font.
#4 – Contrast is king
Contrast will be your best friend. You can create contrast using juxtaposed colours such as black and white. Juxtaposed fonts for example a serif font like Georgia and a san serif font in like Helvetica.
You can also use contrasting images but just be wary that this can sometimes become too cluttered and actually draw viewers away.
#5 – Incorporate your brand
The whole point of getting your business onto social is to build your brand awareness and create a community of buyers. There’s no point being online if people don’t recognise your brand or can’t associate your post with your brand. So just using a colour scheme and font family sometimes isn’t enough. Ensure people know it’s your business by watermarking all your images and graphics with your logo.
Now there are plenty more tips we can share, so look out for part 2 of this blog we’ll be sharing next week!
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