As we near the end of the year, it’s important we take advantage of all the holidays that come our way. That means altering our content slightly to fit all these seasonal days and festivities, and making the most of the holiday rush. We want to give you a helping hand, so in this blog we share 5 ideas that your business could try out this Autumn and Winter season.
Season-Specific Content Marketing
So how can you put an Autumn twist on your small business’s content marketing strategy? It all depends on your unique brand identity. For example, a bakery with a playful and conversational tone might post a few recipes for fun pumpkin inspired desserts. However, a small accountants might focus more on tax deadlines.
A/W Contests and Giveaways
Hosting an Autumn or Winter themed event or raffle could be an effective way for your customers to get to know your business better. Giveaways with season specific prizes is always a great way to get more engagement on your socials.
Create Special A/W Products or Services
Now this may be tricky depending on what your business does, but there might be some way for you to provide season-specific services during the busiest time of year. One brand that does it best is Starbucks with their limited edition A/W drinks.
Seasonal Direct Mail Campaigns
We do this for some of our own clients. No matter what time of year it is, we always plan an email campaign around an event, month or holiday. Even if you don’t supply similar services or products, you can still do it.
Infuse A/W Energy Into Your Social Media Channels
Almost 90% of consumers say they’ll purchase products from a brand they follow on social media so it pays to keep your channels engaging and up to date. A series of Autumn-inspired Instagram stories, feed posts with Wintery filters or a creative seasonal take on your logo are all fantastic ways to pique interest and drive people to your small business.
It’s all about thinking creatively and stepping into the shoes of your customers. What would you like to see? If you want to talk to us further about a proper marketing strategy, then please get in touch.
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