There are many advantages to utilising video as a small business, in fact, it’s brilliant for any sized brand. It can be done on a budget or with high production costs, just as long as you are making video and putting it online.
Carry on reading to hear the benefits video marketing has.
#1 – Access the second largest search engine in the world
The most popular place to place videos is on YouTube and that’s no surprise given that it’s the second largest search engine after Google.
#2 – Help people understand your product better
Writing about your product is fine, but what if you could actually visualise how your product looks and works? Especially when 64 to 85% of people are more likely to purchase after watching a product video.
#3 – Brand affiliation and connection
If you want to build a stronger brand then video is the way to go. Viewers are more engaged with video and therefore will develop better affiliation and interest in the content they’re consuming.
#4 – Increase social media engagement
It’s hard for businesses to be discovered by audiences on social media, which is why you need video. People are more likely to stop mid-scroll for eye-catching videos, and it’s those interactions that will always increase your reach.
#5 – Telling a story
Share your story with your biggest advocates – existing and loyal customers. Customer testimonial videos are the best way to build a community around your brand and build trust with new and potential buyers.
And if that’s not enough reason to start filming video then just take a look at these stats!
- 54% of consumers want to see more video content from a brand or business they support
- 87% of marketing professionals use video as a marketing tool
- Video marketers can achieve a 54% increase in brand awareness
- It’s estimated that by 2022, 82% of the global internet traffic will come from video streaming and downloads
- Over 70% of viewers say YouTube makes them aware of new brands
Need a hand with your video marketing strategy? We’d be happy to help! Get in touch today here or drop us a DM on our socials.
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