Before we dive into the blog, what does ‘customer profiling’ actually mean?
Customer profiling is creating ‘customer types’ or ‘customer profiles’ that are there to represent the typical users of a product or service. They are used to help make customer-focused decisions without confusing the scope of the project with personal opinion.
Now that you have a basic understanding of what it means, how can you apply it for your business?
Tip 1 – Get feedback from your customers
If you want to get the most accurate customer profile possible, you need to survey your existing audience. Consistently monitor their feedback on your offerings as well as their perception of your company so you can better target new customers.
Tip 2 – Identify customers based on demographics
This can be things like age, gender, job role, location, and more. Researching into psychographics, behavioral and environmental factors could also be beneficial and help you get a better understanding of how your customers react.
Tip 3 – Keep your customer profiles up to date
As your business changes, so will your target audience which means you need to update your customer profiles too.
Tip 4 – Understand what you actually do
This may be the most important one because if you and your team aren’t really sure of your purpose then how are your customers meant to know? The way you position your services and products will affect the type of person that decides to use them. So make sure you get it right.
Researching audiences, and applying specific targeting to your marketing campaigns can be a challenge. But once you get it right you’ll see a drastic change in results and leads that will actually convert.
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