Happy New Year to you all! We hope you had a lovely and rested break, but now it’s back to business. And what better way to step up your game this year than getting ahead of marketing trends?
If you haven’t seen part 1 of this blog then go check that one out first: 4 Marketing Trends for 2021
But here are 4 more marketing trends to expect this year.
Peak in geographical and local SEO
A MUST for small business owners is to ensure your local listings are verified and kept up-to-date on various search platforms, especially Google. Google My Business listing provides valuable information about your business such as your opening hours, services and geographical location.
Rise of voice search
Although voice search is currently not part of Google’s algorithm, it is still dictating current search results. Voice search queries often get different results than if the user had typed their search. Your business needs to start optimising for both voice and text search.
More interactive content
Want to provide value to your visitors? Then consider adding interactive elements to your website or social media. It will no doubt get them engaging with your brand and it will also help you learn more about them.
Human experience
It’s time to start reimagining your organisation to be more human. This means identifying your audience and listening to what they want. It’s important that your brand evolves to be more human and meets the needs of the people who truly matter, your customers.
Well, we hope you enjoyed our advice and take it all on board. Remember, if you need a helping hand then we’re more than happy to guide your business in 2021, to grow and prosper.
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