Did you know that marketing your businesses doesn’t have to be hard or expensive? In fact, following some simple rules can make your marketing strategies goes from 1 -100.
But far too many times, we’ve seen companies ignore these rules. Putting minimal effort into their strategy and execution, leading to terrible results and poor quality conversions.
Don’t make the same mistakes! We’ve collated a few errors you can avoid to help turn your marketing campaigns around – carrying on reading to find out.
Error 1 – Marketing without USP
Your unique selling proposition and “unique” statement is what will set you apart in your industry. Your USP is what helps customers to understand your business and why they need your business to solve their issues.
How to avoid marketing without a USP: Decide and refine your USP before beginning anything then make that the foundation of every marketing decision.
Error 2 – Improper focus and positioning
Running a business is all about standing out from the crowd and being better than your competitors. To succeed in this, it’s critical you start learning about brand positioning. Think what your core values and your niche are to set you apart in your industry.
How to avoid improper brand positioning: Make sure all future campaigns relate back to your values and brand.
Error 3 – Lack of research and testing
Do you want to save money and time? Market research is the way to predict how your products and promotions may perform before you even start campaigning. Another fail-safe way to see how different audiences react to different offers, prices, packages, etc is by testing multiple versions of said ad or campaign.
How to avoid wasting money and time: Understand and research your consumers before you promote your services and products.
Error 4 – Not re-marketing to key customers
You might think that acquiring new customers is most profitable, but it doesn’t come close to re-marketing to customers who have already bought from you. A repeat customer is more likely to trust and love your products or services, so focus your efforts on selling to them again.
How to avoid promoting to the wrong audience: Devote as many resources as you can to capturing repeat buyers through email re-marketing or Facebook re-marketing.
At Purpose Marketing, we have years of experience and knowledge in the industry. So for more advice on marketing, get in touch with us today.
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