One of the best ways to let your customers know about the latest news, offers and updates to do with your business is through email. But sometimes email campaigns can get a little dull, resulting in a decline in open rates.
So why not spruce up your emails with a fun competition?
Holding an email competition every now and then will help retain email subscribers and build interest around your services and products.
Here’s a few ideas for you to try.
Shopping Spree
Give away a gift card for your eCommerce site and pitch it as a “Shopping spree.” Also make sure to state exactly what people can buy with the gift card.
Example Header: Enter our Competition to win a £50 Gift Card!
Partner up
Partner with another small business to offer a give away, this could be a free trial for products/ services from either business. Remember to promote to both brand’s customer lists so you can get their contacts as well.
Example Header: Win a 1 month membership and a yoga mat when you enter our competition!
Give away free shipping
This kind of competition is particularly valuable because all you’re doing is cutting into your profit margins, rather than giving away something completely free. Entice more people to enter by having 5 or 10 winners.
Example Header: Free shipping for 1 year for 10 lucky customers!
Now a competition isn’t a competition unless it’s fun, so don’t you forget to make it interesting. Pitch it so that customers feel like they are actually getting something out of it and getting real value from your business. And one last thing – include some proper Terms and Conditions so they know all the rules.
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