Autumn is only a few weeks away but it’s always best to plan ahead when it comes to your marketing. Seasonal marketing is a fantastic way to not only increase visibility among your existing customers but also attract new ones.
With that being said, here are some excellent Autumn marketing ideas that you could use to inspire your business this year.
Add some Autumn colour
Now before we get started, we do want to add that the fundamentals of your branding shouldn’t change. Things such as your logo, tone of voice, typography, so on and so forth, should stay consistent. But it is okay to explore different themes during this time of year, by adapting the look and feel of your marketing. Using recognisable Autumn colours like orange and purple in your social media graphics or email campaigns is a good step in the right direction.
Create seasonal content
Simply put, creating and publishing quality material that fits with a certain season or theme is a brilliant way to expand your market reach. But it should still follow the core of your business, otherwise your audience could deem this content useless and valueless. Here’s a good example of what small businesses could do:
Cafe – Publish a blog called ‘5 Special Recipes for Autumn’, featuring tips on making soups or pumpkin-based dishes.
Gym – Send an email on how to exercise safely in the cold
Plumbers – Share some social media post with tips on avoid pipe bursts in colder Autumn months
Create a marketing calendar around significant dates
Autumn is packed to the brim with big dates which you could note down in the calendar as reminded to create content. Halloween, Bonfire Night, Black Friday – the list goes on. Public dates provide the perfect situation for businesses to market their offerings, from time-sensitive promotional sales to 1 basic social post.
And these tips don’t just apply for Autumn time! You can adapt these all year round, for Christmas, Spring, Summer holidays, Bank holidays – it’s up to you completely on when you want to take advantage of seasonal marketing.
Make sure to stick around for next week’s blog too, we’ll even share about it online so you don’t forget! Follow us on social media for the reminder.
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